H55

Air Division Identity

Air Division
2008

Air Division is a furniture design company cum retailer based in Singapore.

H55 was commissioned to design a logo to specifically represent a series of furniture that is targeted at the overseas market.

To communicate ‘air’, which one of the co-owners relates to the idea of ‘ambience’ or ‘aura’, the dot above the ā€œiā€ is deliberately displaced; seemingly being blown away.


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