Blueprint 2008 is a collaborative project which brings product and fashion designers together to create new ideas and products. The final result was exhibited as part of the Milan Furniture Fair in 2008.
To interpret the idea of ‘Blueprint’ being something original and authentic, H55 created an open-ended logo which required each collaborator to complete with his/her individualistic handwriting.
This approach helped to create various logo permutations which were used on different design applications. The grid was also used as supporting graphics for the collaterals as it is traditionally synonymous with technical blueprints.