H55

In Plain Words

Identity

In Plain Words
2011

In Plain Words is a writing studio which provides editorial and writing services; its name suggesting its mission of wanting to make textual information accessible, clear and easy to understand.

By using the letters ‘I-N-P-L-A-I-N-W-O-R-D-S’ to derive both its (chaotic/unreadable) symbol and its (orderly/legible) logotype, H55’s design for the In Plain Words logo expresses how the studio creates order out of chaos, and clarity out of complexity in their approach to writing and editing.


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