Seen Through

the Eyes Of


PigsCanFly is a commercial photography studio based in Singapore.

After the sudden departure of one of the company’s creative co-founders, H55 designed an updated visual identity system which emphasised on the remaining founder-photographer, Ivan Loh’s expertise and creative vision. This was done by combining the tagline ‘Seen Through the Eyes of Ivan Loh’ with textual descriptions of his photographs.

This tagline cum visual identity application on PigsCanFly’s business cards not only showcased Ivan as the sole creative force of the studio, but also made many curious enough to check out the their updated website at the time.

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