DesignSingapore Council
2008
Blueprint 2008 is a collaborative project which brings product and fashion designers together to create new ideas and products.
To interpret the idea of 'Blueprint' being something original and authentic, we created an open-ended logo which required each collaborator to complete with his/her individualistic handwriting. This approach helped us to achieve various logo permutations which were used on different design applications. The grid was also used as supporting graphics for the collaterals as it is traditionally synonymous with technical blueprints.
