The Sandwich Shop
2003
Besides representing a sandwich, it is perhaps less known that The Sandwich Shop's logo is also derived from the Chinese character 'san', for 'san wen zhi' (Chinese for sandwich), as part of the initial brief was to incorporate a Chinese element into the identity. The same character 'san' also means 'three', which is logical as a sandwich is essentially made up of three layers. Therefore, the 'san' in 'sandwich' is also highlighted to echo this idea. The overall identity is functional, systematic, and void of superficiality, and appropriately reflects the ethos of The Sandwich Shop
